This is the story that sparked such a surge of urgency in our founders to start a brand that emphasized the importance of health, beauty, self care and treating those that we serve with the absolute most incredible service they will ever experience.
Every single purchase contributes to the cause of helping a soul heal.
AN EXTRACT FROM THE DIARY OF LIEUTENANT COLONEL MERVIN WILLETT GONIN DSO WHO WAS AMONG THE FIRST BRITISH SOLDIERS TO LIBERATE BERGEN-BELSEN IN 1945.
"I can give no adequate description of the Horror Camp in which my men and myself were to spend the next month of our lives. It was just a barren wilderness, as bare as a chicken run. Corpses lay everywhere, some in huge piles, sometimes they lay singularly or in pairs where they had fallen.
It was shortly after the British Red Cross arrived, though it may have no connection, that a very large quantity of lipstick arrived. This was not at all what we men wanted, we were screaming for hundreds and thousands of other things and I don't know who asked for lipstick. I wish so much that I could discover who did it, it was the action of genius, sheer, unadulterated brilliance. I believe nothing did more for those internees than the lipstick. Women lay in bed with no sheets and no nightie but with scarlet red lips, you saw them wandering about with nothing but a blanket over their shoulders, but with scarlet red lips. I saw a woman dead on the post mortem table and clutched in her hand was a piece of lipstick. At last someone had done something to make them individuals again, they were someone, no longer merely the number tattooed on the arm. At least they could take an interest in their appearance. That lipstick started to give them back their humanity."
A Note from our Founder:
The women in the story were given back their humanity through something that seemed so simple and so superficial. What was lost most during the time of the Holocaust? Humanity. Feeling human, being treated like a valuable, cherished human being.
The significance of the story and the changes these women experienced even at their most vulnerable point simply by receiving lipstick is the what moved me. It is so incredibly important to take time and treat your body and mind with the things that may seem simple and obsolete but have such a heavier impact than what first meets the eye. It is the small things that add tremendous amount of value to our souls and they are often unveiled through large traumatic events because we are unable to appreciate them at face value.
We want to show women that they are beautiful and that their bodies deserve to be treated as such. Your mind deserves to be treated as a treasured, cherished life. Take time and treat your spirit and mind, start with your body and watch the rest unfold.
We found that one of the best ways to emphasize the connection of body and mind as well as the transcendental aspect of relationship was to give back to organizations that have devoted their mission to rescuing innocent souls that have been victims of sex slavery.
With every purchase made, we save a portion to give to various organizations each month. These women, children and men are victims of modern day slavery. It is going on every single day within our country here in the U.S and around the world. These organizations help rescue and recover these innocent victims from horrific institution of sex trafficking and with our help they can continue to do so. Every bit helps, every bit counts and we are so grateful for the opportunity to serve you and contribute to a greater cause through awareness and action.